OHMYGUM

Branding and packaging for cheat desserts flavored gum

manifesto - It is our goal that those gums will allow you to enjoy the taste of delights and favorite desserts from a wide selection without having to feel guilty, for those who are aiming to maintain a healthy weight and yet gain 100 percent pleasure from the taste of the most loved desserts.

Brand values - cheated (in context of cheat meal), diverse, alternative, versatile, delightful, mysterious.

Logo

Logo design - The purpose of colors is to emphasize the taste and pleasure of sweet desserts. The purpose of varying line thicknesses is to express a variety of tastes. The shape and inner space of the letter O recall the shape of the packaging.

Packaging

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